Agriculture is an essential industry for world economies, but farmers often face restricted market access, price manipulation, and value chain inefficiencies. Conventional agriculture trade is largely dependent on intermediaries that, in turn, provide lower margins and poor price transparency. This scenario is being changed by digital innovation that allows direct links between markets and farmers, promoting equitable pricing, better logistics, and more economic opportunities. In this research, the case of Kissanmart is studied, a digital platform conceived to fill the gap between marketplaces and farmers by utilizing tech-enabled solutions including mobile platforms, digital payments, and real-time market information. Kissanmart empowers the farmer by avoiding middlemen, providing competitive rates, and helping farmers, consumers, retailers, and wholesalers exchange goods seamlessly. The platform reduces supply chain wastage, achieves financial inclusion, and helps foster rural economic development. By employing a mixed-method research design, integrating surveys, case studies, and interviews with farmers and industry specialists, this research measures the performance of Kissanmart in facilitating market accessibility, improving farmer income, and encouraging sustainable trade in agriculture. The results identify the favorable economic contribution of online marketplaces while resolving primary challenges such as digital literacy, infrastructure constraints, and platform acceptance barriers. The study concludes that Kissanmart is a revolutionary model of digital agriculture, promoting farmer empowerment, market efficiency, and sustainable agricultural development.
Digital Agriculture, Kissanmart, Farmer Empowerment, Agricultural Marketplaces, E-Commerce in Farming, Supply Chain Efficiency, Rural Development, Smart Farming.
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